Summary

The Senior Marketing Manager will lead and grow marketing efforts for a real estate services firm. This person will manage a diverse marketing team focused on property promotion, creative work, broker support, and company communications. The ideal candidate has a strong background in real estate marketing, solid leadership skills, and a passion for the industry.

KEY RESPONSIBILITIES

• Manage and support a team working on property marketing, broker support, and content creation.
• Develop marketing strategies that align with company goals and oversee related budgets and media plans.
• Work closely with company leadership, brokers, and other departments to keep branding consistent and explore creative opportunities.
• Lead marketing campaigns focused on digital advertising, social media, printed materials, and events.
• Represent the marketing team in client meetings—presenting strategies, timelines, and results.
• Keep projects on track by managing deadlines and resources effectively.
• Ensure marketing efforts improve the experience for residents and strengthen client relationships.
• Support broker-related marketing efforts to help with hiring and retention.
• Help create presentations and materials for winning new business.
• Oversee internal and external communications including PR, newsletters, and broker updates.
• Make sure all materials match the company’s branding and messaging.
• Stay on top of trends, audience behaviors, and competitors to guide future strategies.
• Track performance of marketing efforts using data and KPIs.
• Use results to improve targeting, messaging, and overall strategy.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of marketing experience, including at least 3 years managing a team.
• Experience in real estate or professional services is highly preferred.
• Proven success running integrated marketing campaigns and managing budgets.
• Strong knowledge of digital, print, and social platforms.
• Excellent communication, project management, and organizational skills.
• Familiar with marketing tools like Canva, CRM platforms, email marketing, and analytics software.