Our client is a dynamic entertainment center located in NYC.

Duties:

• Deliver sound campaign strategy and media planning
• Oversee and implement media buying and strategy, integrating creative, production, content to ensure campaign success
• Oversee project management and communications
• Share responsibility to promote and raise profile of the center
• Contribute to new business efforts (both organic and new growth) in all phases of the new business cycle
• Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations
• Conduct meetings internally to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard
• Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis



Qualifications: 

• 7-10 years in a Senior Advertising or Marketing role, servicing the tourism, destinations, or entertainment industries
• Knowledge and understanding of cross-platform advertising campaigns, especially digital media platforms
• A commitment to deliver strategic, innovative, and effective integrated media campaigns for our clients
• The ability to lead and inspire
• A collaborative approach to problem solving and troubleshooting
• Excellent verbal and written communication skills with ability to present information clearly
• Proficiency in Microsoft Office, Adobe, and Social Networking platforms